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Africa’s Rising Wellness and Safari Opportunities

World Travel Market is Global Trends Report 2016, released in partnership with Euromonitor International, has highlighted that African safari holidays are increasingly including wellness activities such as yoga, meditation and spa experiences.

Mindfulness travel, another opportunity for the continent, was also mentioned as a new concept that capitalises on the emotional and spiritual benefits of tourism, something Kenya and South Africa are already embracing.

With the rise of sustainable trips, travellers are seeking authentic experiences that benefit the local economy, blending spirituality with adventure.

Furthermore, Caroline Bremner, head, travel, Euromonitor International, added, "Time is becoming crucial in a world where everything moves fast, so a safari in the middle of nowhere with loved ones is the ultimate form of wellness travel."