The host city of Marrakech provided the backdrop for the perfect blend of climate, culture and golf, welcoming more than 1,300 industry professionals from around the world to do business to help build international golf tourism.
Initiatives organised included golf tournaments and FAM tours pre and post show for participants at some of the region’s best golf courses. The welcome address had headline speakers covering subjects as diverse as women in golf from broadcaster Naga Munchetty and sustainability from R&A’s Steve Isaac.
More than 70 international golf travel writers, publications and contributors registered to attend, and the exhibitors were given opportunities to network with them to extend their marketing activity.
477 exhibitors in total attended IGTM this week, with new exhibitors showcasing destinations such as Japan, Russia and Azerbaijan.
Commenting on their participation at IGTM 2019, Ian Knox, director of operations, European Tour, talked of the importance of the show to his brand. “This is our 10th year attending IGTM – and it has been the biggest yet. 23 of our European tour destinations are on the stand so this is a key highlight of the year for us. The feedback we’ve had is that the quality of buyers has been better this year than ever.”