The devastating global impact of COVID-19 has only increased the importance of the country’s international branding strategy. Ensuring its success, will be vital to Mauritius’ immediate and future prosperity.
As part of this strategy, the Mauritius Tourism Promotion Authority inked a global three-year partnership deal with Liverpool Football Club (LFC) as the club’s official tourism and economic development partner. This partnership deepens the relationship with LFC since the opening of LFC’s International Academy on the island in July 2019.
Mauritius is proud to have earned the opportunity to partner with LFC at this prestigious moment in the club’s long and illustrious history, and we are excited by the real advantages it will bring, now we have begun working together.
By making the best possible use of the marketing tools and initiatives to which Mauritius has access, the country will be able to accurately measure the positive impact of the rights activations and create significant lead generation and interest aligned with the country’s tourism and investment promotion goals.