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Artist’s rendering of W Buenos Aires, courtesy of GNV Group Artist’s rendering of W Buenos Aires, courtesy of GNV Group

First W Hotel in Argentina Debuts

Marriott International has signed an agreement with GNV Group to bring its iconic W Hotels Worldwide brand to Argentina for the first time in dynamic Buenos Aires, underscoring growing demand from developers and consumers.

The hotel – expected to open in 2024 – and its planned residences will be located within a USD100 million, 34-storey, mixed-use tower poised to rise in the heart of the captivating Puerto Madero neighborhood, the ideal location for the brand’s passion for what’s new/next.

“We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Puerto Madero is one of Buenos Aires’ most sought-after neighborhoods,” said Laurent de Kousemaeker, chief development officer, Caribbean and Latin America, Marriott International.

“Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”

A lively mix of meeting space, restaurants and a rooftop bar with sweeping views of the city will be the backdrop to the hotel’s anticipated 150 rooms.

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