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Sofia Sanchez de Betak Sofia Sanchez de Betak

Sofía Sanchez de Betak and The Luxury Collection Launch Third Capsule

The Luxury Collection, a unique ensemble of more than 119 iconic luxury hotels, and New York-based art director and fashion consultant, Sofía Sanchez de Betak, a.k.a Chufy, recently announced the launch of an exclusive capsule collection.

Inspired by ancient Peruvian art and culture, the collection ranging from sashed wrap dresses to flamenco style sets is available worldwide. This marks the third collaborative fashion collection between the brands, following Japan in 2018 and the UAE earlier in 2019.

The 67 piece ready-to-wear and swim collection is vibrant and print-heavy. CHUFY x The Luxury Collection: Peru is inspired by Chufy’s local experiences from navigating an Incan trail, her Machu Pichu climb, bike rides through tropical forests rich in colorful wildlife, as well as her own unique discoveries along the way.

The design narrative of the line is influenced by the natural surroundings of The Luxury Collection Resort & Spa, Tambo Del Inka, historic significance of Palacio Del Inka, a Luxury Collection Hotel in Cusco and ancient mysticism of the Andes prevalent at Luxury Collection Resort, Hotel Paracas.