In the first half of this year alone, the company recorded 73 new signings, including 43 in the Greater China region.
“These highly anticipated brand debuts are a testament to the confidence that the owner and franchisee community has in Asia Pacific, as well as Marriott International’s long-term vision, especially in today’s challenging business climate,” said Paul Foskey, chief development officer, Marriott International, Asia Pacific. “Our owners and franchisees trust and choose Marriott International because of our overall reputation for product quality, our powerful and differentiated portfolio of brands, our Marriott Bonvoy loyalty program with more than 142 million global members, and our proven track record of operational excellence.”
In the last three years, Marriott International in Asia Pacific saw a 20 percent increase in the number of conversion hotels added to the portfolio on an annual basis. Conversions allow owners and franchisees to plug into the Marriott system at a quicker pace compared to opening a new build hotel. This year, the company signed Singapore’s first two Autograph Collection hotels – Marriott International’s dynamic collection of independent hotels that champions individuality – both anticipated to fly the Autograph Collection brand flag in 2021.