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ILTM Research on Wellness in Asia Released

At the forefront of luxury travel trends, International Luxury Travel Market (ILTM) Asia Pacific released its latest research identifying three consumer archetypes that travel brands should be on the lookout for to capitalise on the escalating wellness and luxury travel sector.

According to the latest Global Wellness Institute (GWI) report, wellness tourism is one of the fastest-growing segments in the wellness economy today and Asia Pacific is now the fastest growing market, catapulting its future value to USD252 billion.

Commissioned by ILTM, the report was produced by CatchOn, a Finn Partners .The study is the result of 50 one-on-one interviews with travellers, luxury tour operators, spa consultants, travel journalists, wellness destination resorts and hospitality brands based in Asia Pacific. The report identifies three consumer archetypes who will be driving the future of wellness tourism in Asia: female travellers, affluent new Agers and Chinese millennial millionaires.

The overwhelming statistics reflect the growing wellness industry in the region: China, India, Malaysia, the Philippines, Vietnam and Indonesia all clocked 20 percent annual gains in 2018 and the market will essentially double from 2017 to 2022.

Wellness has become a dominant consumer value and lifestyle driver, profoundly changing behaviour, choices and spending decisions.

Wellness trips now represent 6,5 percent of all tourism trips taken worldwide, growing a massive 15,3 percent annually to reach 830 million trips each year.

 

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