From now until the end of the year, customers travelling on select flights in first class from London Heathrow to New York JFK will be able to enjoy a selection of award-winning films, documentaries and travel programmes in 2D, 3D or 360° formats.
The headsets from VR eyewear specialists, SkyLights, allow customers to fully immerse themselves in 3D view regardless of the position they are sat in. The experience even works when they are lying fully flat.
British Airways is the first UK airline to trial the technology and has worked with experts to select a range of therapeutic programmes, including guided meditation and sound therapy, specifically designed for customers who have a fear of flying.
Sajida Ismail, head of inflight product, BA, said, “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we are really excited to trial these new glasses as they should create a unique and memorable journey for our first customers”.