The tool is designed to match independently minded travellers with the luxury brand’s collection of over 520 hotels around the world.

The hotelier has seen a rise in mobile activity over the last 12 months driven by a 49 percent increase in visits to the mobile site and a 71 percent boost in reservations made via mobile.

In response to growing interest, the app was completely redesigned to include new features to make customer interactions as quick, simple, informative and user-friendly as possible.