In lockstep with a growing global demand for well-being and an increased awareness of the value of self-care, Westin will reward guests who find the Joy of Missing Out and take time back for extra sleep, exercise or a break from technology.
JOMO is an extension of Westin’s commitment to make it easy for travellers to reclaim their well-being routine while on the road.
“The brand has been rooted in wellness since the game-changing debut of the Westin Heavenly Bed nearly 20 years ago. The concept of JOMO resonates in this region. For example, 45 percent of people in the UAE reported that wellness resolutions made throughout the year will be related to sleep”, said Sandra Schulze-Potgieter, vice president, premium and select Brands, Marriott International Middle East and Africa.