The newly named venue is the latest addition to Etihad’s growing list of sponsored entertainment hubs, following the introduction of Etihad Arena earlier this year.
Tony Douglas, group CEO, Etihad Aviation Group, “Expanding our portfolio of Abu Dhabi partners to further promote Yas Island as a leisure destination is an honour. Etihad Park is testament to our commitment in positioning the UAE capital as a world-class entertainment hub and marries well with our existing sponsorship of Etihad Arena and the Etihad Airways Abu Dhabi Formula 1 Grand Prix. Following government safety guidelines in response to the Covid pandemic, we look forward to jointly announcing with Flash Entertainment, an exciting calendar of events.”
The Etihad Park, formerly du Arena, is the largest outdoor venue in the Middle East and is owned by Flash Entertainment. The venue is home to the region’s largest, premium sporting and music events, situated at the heart of Abu Dhabi’s F1 track, Yas Marina Circuit.