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Jumeirah Messilah Beach Hotel & Spa Jumeirah Messilah Beach Hotel & Spa

KUWAIT: THE BUSINESS OF LUXURY

Boasting nearly 10 percent of the world’s oil reserves and the highest-valued currency unit globally, Kuwait is the meeting place of oil magnates and high-caliber businessmen who are just as discerning

in their travel choices as they are in their billion-dollar deals. Though according to the World Travel & Tourism Council (WTTC), tourism only accounts for 1.5 percent of the national GDP, versus the 3.1 percent global and the 2.7 percent Middle East average, the industry still represents a crucial element of the state’s development.

“Kuwait is a gem in the region,” stated Peter Schuler, general manager, Symphony Style Hotel, which was designed by the legendary Italian Missoni fashion house.

According to Hakan Petek, general manager, Jumeirah Messilah Beach Hotel & Spa, what truly distinguishes Kuwait from other regional destinations is its rich culture and traditions that transpierce all aspects of life and are evident in the high proportion of locals in Kuwait City and across the country.

As Zameer Seahabdeen, manager, operations, Al Mulla Travel Bureau, pinpointed, although Kuwait might not be the first destination that springs to mind when thinking of Middle Eastern tourist hotspots, yet, in terms of luxury offerings, the oil-rich country has craved itself a niche in the market.

When it comes to entertainment and activities, Kuwait still lags behind its fast-developing regional peers, including Qatar, Oman, Bahrain, and of course the UAE, admitted Seahabdeen, adding that nevertheless the destination boasts several attractions, such as high-end shopping malls and beaches.