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Habib is the new regional director, Middle East and Africa, Rolls-Royce Motor Cars Habib is the new regional director, Middle East and Africa, Rolls-Royce Motor Cars

New Regional Director for Rolls-Royce

Rolls-Royce Motor Cars has appointed César Habib as regional director, Middle East and Africa from August 01. He will be based in Dubai, UAE.

Prior to Rolls-Royce, Habib held a number of BMW Group senior positions in sales, aftersales, sales channel development and business development. This included five years based in the regional BMW office in Dubai.

Habib joined Rolls-Royce from BMW in 2015 as head, ownership services, and oversaw the development and record growth of the company’s aftersales business.

More recently, in his current role as head, Bespoke, he has overseen record sales and continued development of the unique Rolls Royce Bespoke business. The Middle East is one of the company’s leading regions for Bespoke orders.

Habib replaces Brett Soso, who will leave the company in August to pursue alternative business interests.